Overview

REHATCH Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryota Sakoda) held the offline event "AI Marketing Frontier — In-house Marketer Grand Exchange" in Shimokitazawa, Tokyo on Thursday, March 27, 2026. A large number of in-house marketers participated.

Background

As AI technology rapidly evolves, the scope of AI adoption in marketing continues to expand. However, many expressed that they "don't know how it's actually being used in the field" or "want to learn how marketers at other companies are leveraging AI."

This event was planned as the second installment following the "AI Marketing Frontier — Real Case Studies Night" held in February. The format evolved from panel discussions to theme-based table discussions, aiming to combine practical knowledge sharing through direct dialogue with networking opportunities.

Program

• 19:00-19:20: Opening & Registration
• 19:20-19:26: REHATCH AI Use Case Presentation
• 19:26-20:10: Theme-based Table Discussions
• 20:10-20:20: Theme-based Sharing
• 20:20-20:30: AI Marketing Latest Updates & Product Introduction
• 20:30-21:25: Networking

Theme-based Table Discussions

Three themes were prepared: "Content Generation (Ad Banners, LPs, Videos, Articles)," "Data Analysis & Report Automation," and "Strategy Planning & Campaign Design." Participants selected their theme in advance and held discussions in tables of approximately 6 people.

Each table shared real cases on the themes of "current initiatives," "challenges faced," and "future actions."

After the discussions, representatives from each theme presented the "most impactful case" to the full audience, providing insights beyond one's own table.

Product Introduction

CEO Sakoda presented a live demo of marketing AI agent "ENSOR."

Networking

The second half featured approximately 50 minutes of networking with food and drinks. In addition to deeper conversations with table members, new connections were formed with participants from different theme groups.

Attendee feedback

• "Hearing AI adoption cases directly from other companies gave me a clear picture of how to implement it at my own company right away."
• "I gained many insights from connecting with people I wouldn't normally interact with."
• "I received specific advice for my company's current challenges through the group discussions — very satisfying."
• "I was able to have meaningful and casual discussions even with people at different levels of AI proficiency."
• "Exchanging information with others who share similar challenges brought both empathy and new perspectives."
• "I gained strategic insights on how other companies are leveraging AI from a planning perspective."

Future plans

Following the positive reception of this event, the "AI Marketing Frontier" series will continue to be held. Details will be announced in due course.

Event summary

About REHATCH Inc.

Contact

REHATCH Inc. / PR
E-mail: sdt@re-hatch.jp
TEL: +81-3-5846-9184

Read this release on PR TIMES →